Having custom T-shirts made for your restaurant can be a smart marketing decision, and it's cheaper than many people realize, especially if you order them in bulk and keep the design relatively simple. However, when you purchase these T-shirts, you probably want to make sure that they get as much exposure as possible. These are a few ways to do so.
1. Use Them as Employee Uniforms
For one thing, it can be a great idea to have your servers and other employees wear your custom T-shirts as a part of their daily work uniform. Then, people will not only see them when they are in your restaurant, but others on the street might see them as your employees are going to work or heading home after a busy shift. Plus, T-shirts can be perfect for those in the restaurant business to wear anyway, since they are lightweight and cool for those who are in the kitchen or running in and out of the kitchen all day long, and they can be laundered easily to get rid of any spills.
2. Sell Them to Customers
You can also sell your T-shirts to your loyal customers or those who are on vacation and are looking to pick up a souvenir from each of their favorite stops along the way. It can be a nice additional profit stream, but you may find that selling them at cost or just above cost can be a good way to encourage more sales, which can add to the many people who will see your T-shirts in the long run. Additionally, purchasing enough extras to sell, even at your cost, can save you money because it can allow you to qualify for an even bigger bulk discount.
3. Give Them Away
Consider giving your T-shirts away to a few particularly loyal customers during the holidays, or host contests with free T-shirts as a prize. For example, you may host an eating contest and offer a free T-shirt, perhaps along with a restaurant gift certificate or another incentive, as the prize. Some restaurants have challenges that require the patron to eat a very large meal at the risk of having to pay a high price for it if they don't finish it. If they do, however, you can offer the meal for free and give them a T-shirt to show off to their friends. Not only is it a fun way to bring people through the door, but it's also a great way to encourage people to wear your T-shirts and increase your restaurant's exposure!
As you can see, if you order custom T-shirts for your restaurant, there are lots of ways that you can show them off to the world. It's a great way to advertise your restaurant while getting a few other perks, too. For more information, contact companies like ShirtWorks.